About Us

For ten years, I spent close to $2,000 a year on skincare. La Mer. Augustinus Bader. Skinceuticals. The Ordinary. Drunk Elephant. I tried everything.

By my early forties, my skin still looked tired. The fine lines were deeper. The texture was rougher. The bottles on my shelf had been opened for months, most of them had gone yellow, and I'd been applying degraded actives to my face without realizing.

I almost gave up.

Then a Korean colleague at work brought me back a small box from a trip to Seoul. Inside were thirty plastic ampoules, sealed. She said: "Just use one per night. For thirty nights. Don't ask questions yet."

On the fourteenth night, I noticed something I hadn't seen in years. My skin looked rested. By night thirty, my husband, who had never once commented on a skincare product asked if I'd done something.

I spent the next two years figuring out why. The molecule was called PDRN purified salmon DNA peptides, used by Korean dermatologists in clinic since 2014. The format mattered as much as the molecule: every ampoule stays 100% active until the second you twist it open. No oxidation. No half-dead serum.

I called every PDRN supplier in Korea. I worked with a Seoul-based formulator for eleven months. I tested forty-three iterations on myself and a panel of fifty women aged 35 to 65 across the US.

NEDA Reset is what came out of that work. The exact format Korean dermatologists trust. Sealed, single-dose, clinical-grade. Thirty ampoules, thirty nights, one full protocol.

I built it because I wanted my own skin to have it. Now you do too.